Reliance BIG TV Launches Innovative Social Media Campaign on Twitter, Facebook and YouTube to Promote James Cameron’s Avatar in India
Reliance group’s direct-to-home company BIG TV is diving into Social Media, establishing a presence on Facebook, Orkut, Twitter, YouTube, Flickr, Myspace and a range of social media sites, to promote James Cameron’s Hollywood mega movie of the year AVATAR. Reliance BIG TV is the official marketing partner of Fox Star, the movie’s distributors in India. The movie is scheduled for theatrical release on 18th December.
Through Social Media Reliance BIG TV hopes to reach a broader audience and engage with customers in a format and arena of their choice that they’re familiar with. Reliance BIG TV believes the online platform provides an interactive mode of communication with its audience and today is an integrated part of communication along the traditional media.
“Reliance BIG TV and AVATAR symbolizes a strong fit between two world leading, innovative organisations who talk to a common target group. Reliance BIG TV’s technologically advanced, path breaking, innovative and futuristic range of offering goes well with Avatar’s universal appeal as one of the technologically most challenging movie of the decade,” said Mr. Umesh Rao, Senior Vice President,Reliance BIG TV DTH.
He added that Reliance BIG TV would continue to add new features on these sites, news, content, promotion, movie updates, videos and post updates in tune with both pre-launch and post-launch of AVATAR in India.
Reliance BIG TV believes there is tremendous synergy between Reliance DTH & Avatar and the common binding thought is both offer viewers an experience beyond imagination. AVATAR is a 3D epic adventure fantasy movie which took four years in the making for Cameron. AVATAR is also the most technologically advanced film Fox has ever made.
At the centre of the initiative is the profile pages, “Reliance BIG TV – AVATAR: Live in it!”, on Twitter, Orkut, Facebook, You Tube, Flickr, Wikipedia, Picasa, DIGG, Myspace and other social media sites, which provides the fans with updates on AVATAR, wall papers, news, content, promotion, movie updates, videos and other India-related content.
Reliance BIG TV DTH:
A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages,BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.
The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusiveReliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.
Source: Techwhack
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