Indian firm behind visual effects in Avatar
A significant part of James Cameron’s mega epic Avatar, with a budget of over $230 million (nearly Rs 1,100 crore) — the most expensive Hollywood movie ever made — has been brought to life by an Indian visual effects (VFX) company — Prime Focus.
The company earned $4 million (over Rs 18 crore) from a deal to create 200 shots of the 1,600-odd shots in Avatar. Fox Star Studios is believe to have spent $180 million (over Rs 840 crore) on special effects.
Prime Focus is increasingly becoming a hot favorite among Hollywood filmmakers and, as a result, has worked on some box-office blockbusters like New Moon and GI Joe. Almost 80 per cent of New Moon’s special effects were done by Prime Focus.
“It takes at least six months for one Hollywood project. Therefore, we sign three-four movies in a year,” said Namit Malhotra, founder and global CEO, Prime Focus.
>>> Read more @ Business Standard
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