Avatar merchandise turns toys high-tech, enters new realms
In partnerships with Ubisoft, Mattel, JEM, HarperCollins, and Abrams Books, Fox Licensing takes the movie experience from the big screen into other realms. In addition to video game, Avatar: The Game (for Xbox 360, PlayStation 3, Wii, Nintendo DS, Sony PSP and PC), the film is marketing a series of products.
Mattel Inc. has created a line of high-tech toys with "augmented reality" for the Avatar action figures, creatures and vehicles that include a "3D web tag." Scan the iTAG on a computer's webcam to reveal content onscreen about the product, such as biographical background and additional images, such as a Pandora plant growing on the screen. The "deluxe" collection features animated 3D models that "come alive" on screen. Place two iTAGs from the "Battle Pack" onto the webcam together to watch images interact as the Viperwolfs and Leonopteryx take on the RDA warriors (www.avataritag.com).
>>> Read more @ The Independent
0 comments:
Post a Comment